MOTOCYCLER's BBS

Triumph announced record sales and an expanded range of motorcycles to almost 1,200 delegates at its second Global Dealer Conference, held during the last weekend in July in Birmingham, England.

The world-famous brand, solely owned by British businessman John Bloor, confirmed that it was on track to top 50,000 sales in 2008, exceeding the previous record of 46,700, which was set during Triumphs "golden era" in the 1960s.

Triumph, based in Hinckley, Leicestershire, claims to be "the worlds fastest growing motorcycle brand", delivering an average annual increase in sales of 17% over the past four years.

Triumphs success has been credited to its wide and innovative range of motorcycles powered by the companys signature parallel twin and three cylinder engines.

Tue Mantoni, CEO of Triumph Motorcycles Limited, said We often hear talk of the golden age of British motorcycling referring to the 1950s and 1960s, but we are proud to be rewriting history and creating a new golden age right now."

Triumph is currently operating in 38 countries and our success is a tribute to our philosophy of making unique motorcycles with distinctive Triumph characteristics.  This conference has provided an opportunity to celebrate this success with our dealers, while outlining our plans for the future.  As part of our growth plans we are committed to expanding our range significantly over the next few years.